I just visited idlebrain when a close friend on mine told me about this site. idlebrain was actually confusing my brain where the heck is the content. the number of ads on this site where mind boggling of min 30 number. i found it very confusing and could not distinguish the difference between the content and ads. yes i know ads are to make money but what the heck why does the consumer go through all this shit for getting all the information he needs. how long will this vicious cycle of users not caring a damn about the content and publishers not caring of giving better content to the users. my views about the a website should do

1. better demographics collection
2. take advertisement that suits the demographics
3. make money
4. focus

thats how most and best companies online sutain and be in business. some of them are yahoo , msn , cricinfo and list goes on. focus is good and sustainable in business .